" Brands attack: the assault of children ! "Directed by Arnaud Muller released on November 7 at 16:40 and on France 5 and 8:35 p.m. Thursday, November 11 at 16.30
Clothing, mobile phone, sporting goods and even cars ... The big brands use marketing techniques become more sophisticated to sell their products to young . They understand that tomorrow is This generation will decide what to wear, eat, drink or listen. Internet gaming sites are thus transformed into platforms for recruitment of junior commercial, fake blogs are created for buzz, adolescents are selected as ambassadors to promote products to their friends. Others are recruited by agencies marketing consultancy to help brands to transform their advertising language for young ...
Documentary Duration 52 ' Author-director Arnaud Muller Production France Televisions / First Line Television Year 2010
Documentary Duration 52 ' Author-director Arnaud Muller Production France Televisions / First Line Television Year 2010
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